Artejano develops packaging for Wingman wipes

Simeon Goldstein, packagingnews.co.uk, 22 September 2010

Wiltshire-based Artejano Design has created the packaging for Wingman deodorising wipes that are available at Boots.

The Wingman wipes are the first product in a range of male-grooming products that are being introduced at Boots stores this autumn.

The firm tasked Artejano with developing a strong brand identity and sophisticated personality for the packaging.

Wingman managing director Stuart Jolley said Artejano had “delivered a design with great standout on shelf and a memorable identity”.

Artejano account director Lizzie Scott said: “The challenge to design packaging for a new product launch in an already cluttered male-grooming market, but with a premium product, enabled us to create a design that delivered against all of Wingman’s values and vision.”

SOURCE: Packaging News

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