SCA targets Vietnam with Drypers and TENA

SCA has introduced its Drypers baby diaper and TENA incontinence care range simultaneously to Vietnam. The launch was backed up by sales events in two major Vietnamese cities this spring – in Hanoi and Ho Chi Minh city.
Drypers will be represented with Drypers Wee Wee Dry (value segment open diapers), Drypers Soft (diapers for delicate newborns) and Drypers DryPanz (premium segment pant diapers. TENA, meanwhile, is available with a value range.
“In the first year we are targeting 47 provinces in Vietnam, with a key focus on eight cities namely Hanoi and Hai Phong in the North, Da Nang and Khanh Hoa in Central, Dong Nai and Vung Tau in South East, as well as Ho Chi Minh City and Can Tho in Mekong Delta,” said Lum Chong Heng, regional business development director at SCA in Central and South Asia.

Source: WTiN

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